KAMPANYE

DEFINISI KAMPANYE

1. Leslie B. Snyder (2002)

A communication campaign is an organized communication activity, directed at a particular audience, for a particular period of time to achieve a particular goal. secara garis besar bahwa kampanye komunikasi merupakan aktivitas komunikasi yang terorganisasi, secara langsung ditujukan khalayak tertentu, pada periode waktu yang telah ditetapkan untuk mencapai tujuan tertentu.

2. Pfau and Parrot (1993)

A campaign is conscious, sustained and incremental process designed to be implemented over a specified period of time for the purpose of influence a specified audience. bahwa suatu kampanye yang secara sadar, menunjang dan meningkatkan proses palaksanaan yang terencana pada periode tertentu untuk bertujuan mempengaruhi khalayak sasaran tertentu.

About rimba ahmad

Public Relations with Tourism Planner attitudes

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